Effective Date: February 10, 2023
"Personal Information" means information that can be used to identify an individual, such as name, postal address, telephone number, email address, or any other information that is linked to such information.
"Direct Mail" refers to the process of sending promotional materials, advertisements, and other communications directly to individuals through physical or electronic mail.
"PII" stands for Personally Identifiable Information, which is a subset of Personal Information including sensitive and non-sensitive PII that, when used alone or with other relevant data, can be used to specifically identify an individual.
In the course of providing Direct Mail services, we collect and process Personal Information that is provided to us by our clients, including PII. This information may include names, postal addresses, email addresses, and other contact information.
We also collect information about the recipient's preferences and interests in order to provide targeted and relevant communications.
Our clients are responsible for ensuring that they have obtained all necessary consents and permissions to provide this information to us for the purpose of carrying out Direct Mail services.
We use the Personal Information collected for the purpose of carrying out Direct Mail services on behalf of our clients, including sending promotional materials, advertisements, and other communications to individuals.
We will not use the information for any other purpose unless we have obtained specific consent from our clients or from the individuals themselves.
We do not sell, rent, or otherwise disclose Personal Information to third parties, except as required by law or as necessary to provide our services.
We may share Personal Information with third-party service providers that perform services on our behalf, such as mailing houses or email service providers. These third-party service providers are bound by contract to: (a) protect the confidentiality and security of the Personal Information; and (b) to use it only for the purpose of providing the services.
We may also share Personal Information as required by law, for example, in response to a court order or subpoena.
We have implemented measures to protect Personal Information from accidental loss and from unauthorized access, use, disclosure, alteration, or destruction. We regularly review and update these measures to ensure that they are adequate and effective. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information.