There have not been many moments in history where the world collectively shutdown. The closest situation we have in the U.S. is September, 11th 2001. It was an incident that changed the landscape of the United States.
While there is no exact model on how to handle COVID-19 we can recall upon previous events such as 9/11 to find marketing similarities and help ease us into this “new normal”. We’re all very aware that the world is going to be different, but we’re just not sure how.
Right now, we know one thing for sure, the economy needs marketing, if only to help spread hopeful messaging.
We consulted with our lead strategist, Dennis Fish on key marketing strategies during these turbulent times.
“At this point in time humans are like sponges. They want to know what’s going on and they’re absorbing as much information as they can. It’s important for marketers to understand this and customize their messaging to fill those needs.”
For more tips on how to target your audience during COVID-19 fill out the form below to receive our pre-recorded webinar led by our Lead Data Analyst, Lebraix LeDoux.
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