With our comprehensive 360-degree marketing platform, ICS can seamlessly integrate your mail campaign with the appropriate online marketing channels. Bridging the gap between online and offline marketing enhances brand outreach and reinforces your marketing message across various marketing spaces.
Our team of experienced design and messaging specialists will execute against this strategy by developing targeted creative that delivers increased response rates and higher quality leads.
Data Selection, Modeling and Analysis
ICS has experienced data scientists who work with a variety of data partners to build highly predictive response and performance models. With data provided throughout the customer lifecycle, we can make consistent improvements to your campaigns and maintain high customer retention through all life stages.
Through multi-faceted customer segmentation, we’ll develop the optimal customer acquisition strategy that builds brand awareness, increases market share and maximizes profitability.